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Dr Edward de Bono is regarded by many as the leading authority in the
world in the field of creative thinking and the direct teaching of thinking as a skill.
The originator of the term ‘Lateral Thinking’, he has written 80 books,
translated into 40 languages and has been invited to lecture in 57 countries.
Dr de Bono’s techniques enable those trained to use creativity as a tangible business commodity
that can be harnessed on demand for deliberate competitive advantage.
Although de Bono’s methods are based on a technical understanding of the brain, the methods are very simple and practical. He believes that the traditional emphasis on analysis, critical thinking and argument is inadequate.
His emphasis is on constructive and creative thinking.
"You can do no better than to attend a de Bono seminar."
Tom Peters
In a world that is becoming increasingly complex, Dr Edward de Bono teaches the need for simplicity,
and powerful creative thinking on demand.
Ambassador of the European Year 2009
of Creativity and Innovation