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About lateral thinking ?

Who ?
Known the world over as the father of ‘lateral thinking’, Edward de Bono originally coined the phrase in his book ‘The Use of Lateral Thinking’ (1967) in which he defines it as a method of thinking concerned with changing concepts and perception.

(read more about Edward de Bono)

Vertical vs. lateral thinking
Dr. Edward de Bono divides thinking into two methods.

He calls one “vertical thinking,” which uses the processes of logic—the traditional, historical method (= type of thinking established by the Greek Gang of Three (Socrates, Plato and Aristotle)



He calls the other “lateral thinking,” which involves disrupting an apparent thinking sequence and arriving at the solution from another angle. It gives us the gift of creativity.

(read more about the techniques)

Change and fierce competition
Whenever you are faced with rapid change, fierce competition and the need to work miracles against all odds, that’s when you need the tools of Lateral Thinking.

Developing breakthrough ideas does not have to be the result of luck or exhaustive brainstorming sessions.
Dr. de Bono’s proven Lateral Thinking methods provide a deliberate, systematic process that will result in innovative thinking.


Creative thinking is a skill that can be learned
Creative thinking is not a talent; it’s a skill that can be learned. It empowers people by adding strength to their natural abilities, which improves creativity and innovation, which leads to increased productivity and profits.

You want to know more about the lateral management techniques ?